The Emerging Collector Playbook

Over a decade in the art industry. Distilled into 90 minutes.

The Playbook

Most collecting advice begins and ends with “buy what you love.”

And while that’s important, it only tells part of the story.

The collectors who build meaningful collections understand the wider context around the works they buy. They learn how artists develop their careers, how galleries operate, and how to navigate the art world with greater confidence.

The Emerging Collector Playbook is the guide I wish had existed when I started collecting. Drawing on over a decade spent studying and working in the art world, it brings together the knowledge, frameworks and practical insights that can help you become a more informed and confident collector.

Art Advisory — What Inside

  • A practical framework for evaluating emerging artists and their career trajectories.
  • How the art market really works: galleries, art fairs, auctions and private sales.
  • What to look for when assessing a work — and the common mistakes new collectors make.
  • How to build a collection with confidence, clarity and long-term purpose.
  • The questions experienced collectors ask before making a purchase.
  • The tools and knowledge needed to navigate the art world with greater confidence.

Art Advisory — Pricing

Launching July 2026.

Pre-launch price: £100 (waitlist only)
Launch price: £150

Join the waitlist below to secure your copy at the pre-launch price before public release.

Sign up for the waitlist

“The art world has always had insiders.
The Playbook is how you become one.”